Khenifra is a well-known region for Moroccan artisan rugs. Here, the Beni Mrirt has its origin. A large amount of finest luxurious sheepswool is more densely knotted than in a Beni Ourain. A Mrirt can have beautiful color nuances and degrading shades as well as modern graphic designs. The modern technique Mhafra by which a 3D design is woven in can be found in Beni Mrirt and Beni Ourain rugs.